How it works
Your first insights in minutes, your first briefing the following Monday.
You give your website and name your competitors. Market Sonar finds their pages and accounts, reads them regularly, works out what changed and where you stand, and tells you: through a briefing at your rhythm, and an alert when it can’t wait.
Or request a demo.
14 days of Pro, briefing included, no credit card. After that, Free keeps your offers, website watching and a light briefing, for 3 competitors.
- 1NowYou give your website and name your competitors
- 2A few minutesYour first insights show up
- 3Every dayCollection, alerts, and a morning briefing when something moved
- 4The following MondayYour first briefing, then every Monday or every month
What Market Sonar saves you
Time saved
Collecting and processing are done for you. No more pages to visit one by one, no spreadsheet to keep up to date.
Insights in minutes
The first ones show up while you sign up. Then every change stands out, dated, as soon as it is read.
A briefing, no effort
It arrives ready to read, its full dossier ready to share. Every Monday or every month, with nothing for you to prepare.
You give your website
From your website, your pricing pages and your Instagram and LinkedIn accounts are found. Your Google listing, you find by its name.
Then you name your competitors, by name or website: their pages and accounts are found the same way, and the first readings show up while you finish signing up.
After that, new businesses opening near you are flagged.
your-organisation.com
Found from your website
- Pricing page/pricing
- Instagram@your-organisation
- LinkedInCompany page
- Google listingfound by its name
Your competitors
- Competitor A2 pages, 2 accountsRead
- Competitor B1 page, 2 accountsRead
- Competitor C3 pages, 1 accountReading
Market Sonar reads your market
Six sources, each switched on or off for your business, and read only for the businesses in your market.
- Websites
Pricing pages read into plans, prices and features; pages, blog and docs compared version to version, captures included.
Weekly, or on each page’s schedule - Reviews
Google, Tripadvisor and Trustpilot: rating, review count, up to the 50 most recent per source on each run.
Daily - Google listings
Hours, category, attributes, website and phone, compared with your competitors’ listings.
Daily - Instagram
Posts, followers and engagement; stories and highlights read frame by frame, on paid plans.
Daily - LinkedIn
Posts, reactions and followers; job posts as an option, on the Pro plan.
Daily, jobs weekly - Facebook and Instagram ads
Offers pushed in ads, towns targeted, campaigns started and stopped, Pro plan and above.
Daily
The analysis
Each reading is compared with the last: what changed is dated and kept. Then each business is placed against the others.
AI has its place, and a clear one: it reads what a rule cannot, and phrases. The figures are always calculated.
Calculated
Every figure comes from what was collected.
- Every change, dated and kept
- The standings, and who moved up or down
- Your prices against the median of your lane
- Each post against its own account’s usual post
- Who answers reviews, and how fast
Read by AI
AI reads and phrases; it never counts.
- Pricing pages, into plans and features
- The themes that recur in reviews
- Stories, frame by frame
- The topic of each post
- The briefing’s verdict, and the full dossier’s SWOT reading
- A suggested reply to each unanswered review
What you get
What moves reaches you straight away, the rest at the right time, and you act where everything is gathered.
- The briefing
Every Monday, or on the 1st for the month just ended, by email and in the app, in two minutes. On other mornings, a short briefing, only if something moved. Never a month without news.
- The full dossier
The detail behind every briefing: through a link readable without an account, as a PDF. With your agency’s logo for your clients.
- Alerts
A slipping rating, a competitor overtaking you, a new business nearby: by email, in the app and on Slack, when it can’t wait.
- Decisions
Each briefing puts its decisions to you, which you answer in one click: Act, Hold or Not for us. The next one grades them: the measure then, the measure now.
- Workspaces
To act against all your competitors: Offers, Reviews & listings, Social.
Our measuring rules
What was measured is said, and only that. A few rules hold every figure in the briefing and the full dossier.
- One rating per platformA 4.1 on Google and a 4.1 on Trustpilot do not say the same thing: they are never compared with each other.
- Never under five reviewsA rating from fewer than five reviews is shown, flagged as thin, and never ranked.
- Five posts at leastAn account is only ranked from five posts in the period.
- No rate under 500 followersA small account’s engagement rate is shown, never ranked: a few likes would skew it.
- Nothing collected is not zeroA source that returned nothing is called empty, never counted as zero.
- Comparing is not provingThe briefing asks, you answer, and the next one grades the measure before and after, against the market. The cause is yours to judge.
See your market read this way, this week.
Or request a demo.
14 days of Pro, briefing included, no credit card. After that, Free keeps your offers, website watching and a light briefing, for 3 competitors.