For marketing and social media agencies
Competitive intelligence, one more service for your clients.
Market Sonar collects what your clients' competitors publish on LinkedIn and Instagram every day, stories included, and what their customers say about them on Google. You audit a client in minutes, recommend on measurements, and deliver a briefing every week under your name, with the full dossier as a PDF with your logo.
Or try it on one of your clients, free for 14 days:
Competitive briefing, September · Your client
Your client climbs two places to finish 2nd of 5 on median engagement.
| # | Client | Median engagement |
|---|---|---|
| 11Up 1 | Competitor A | 412 |
| 22Up 2 | Your client | 356 |
| 31Down 1 | Competitor B | 298 |
| 42Down 2 | Competitor C | 187 |
| 5Same place | Competitor D | 140 |
Without competitive intelligence
Hours
Audits are done by hand. Account by account, post by post, for every new client and every prospect.
No reference
The client’s results are reported on their own. Without the market around them, there is no telling whether 300 interactions a post is a lot.
Same offer
Every agency sells content. Competitive intelligence, delivered every week, sets yours apart and justifies the retainer.
Everything they publish, collected
Each competitor’s LinkedIn and Instagram posts, collected every day: text, date, format, likes, comments and shares. Their followers too, tracked over time.
Instagram stories and highlights are read frame by frame: an offer, a launch, a promo code stand out, even when they are never published as a post.
Each competitor’s Facebook and Instagram ads are read too: the offers it pushes, in which towns, and when its campaign stops.
Posts
- Competitor AInstagramCarousel · 12 Sep1,240 interactions
- Competitor BLinkedInLong text · 11 Sep86 interactions
- Competitor CInstagramVideo · 10 Sep540 interactions
- Competitor ALinkedInImage · 9 Sep132 interactions
This week’s stories
What works for them
Each post is measured against its own account’s usual post: a small account is not drowned by a big one, and a format that works shows up.
Formats, topics, rising hashtags, and each one’s rhythm: which days they post, and with what engagement.
Formats, against each account’s usual post
- Carousel+42%
- Video+18%
- Single image−6%
- Long text−24%
Posts per weekday, over 90 days
Their reviews and their Google listings
For a client that serves the public, reviews count as much as social. Each competitor’s reviews on Google, Tripadvisor and Trustpilot are collected every day: rating, number of reviews, pace of new ones.
What customers praise at competitors and never at yours, the complaints only your client gets, and what its Google listing lacks against theirs: hours, category, attributes.
A rating is only compared with ratings on the same platform, and never ranked on fewer than five reviews.
| Google reviews | Rating | Reviews | This month |
|---|---|---|---|
Competitor A | 312 | +18 | |
Competitor B | 205 | +11 | |
Your client | 128 | +6 | |
Competitor C | 96 | +3 | |
Competitor D | 41 | +1 |
- Praised elsewhereIn-store welcome comes up in one review in four at competitor A; never at your client.
- Only the clientDelivery times: a complaint only your client gets, 7 reviews this quarter.
- Google listingNo Sunday hours, when 3 of 4 competitors show them; no “in-store pickup”, which all 4 list.
A client or prospect audit, in minutes
Add the client and its competitors: their accounts are found from their websites, and the first readings arrive within minutes.
Its strengths and weaknesses against its market, the openings competitors leave, the threats they are preparing. Enough to open a client meeting, or a sales proposal.
Strengths
- Median engagement 2nd of 5
- Carousels do +42% on its usual post
Weaknesses
- 2.1 posts a week, against 3.8 for the market
- The only one with complaints about delivery times
Opportunities
- Competitor A has not posted on LinkedIn for 6 weeks
Threats
- Competitor B re-runs a story offer every Friday
Recommend, then measure
Each briefing puts its decisions to the client, in figures drawn from what works in its market: change what it posts, or leave it as it is? It never says what to post; your recommendation stays yours.
Your client answers in one click: Act, Hold or Not for us. The next briefing grades them: the measure then, the measure now. You show the effect of your work against the market, not just in isolation.
Carousels do +42% on each account’s usual post across the market, against one post in five at your client.
Change what you post, or leave it as it is?
The client’s answer
ActHoldNot for us
Asked in the August briefing → Graded in the September briefing
Then290
Now356
Moved as you intendedMedian engagement +23%
The briefing compares before and after; it does not prove the cause.
A briefing every week, a full dossier with your logo
Each client gets its briefing every Monday, or on the 1st of the month if it prefers, with your logo and name in place of ours. Two minutes to read, and its decisions in one click.
Behind every briefing, the full dossier: every table, its reviews, its Google listing, the SWOT. It opens through a link, without creating an account, with a password if you want one, or as an A4 PDF with your logo: the document you sell.
Your September briefing: you move up to 2nd on median engagement
Your agency · to your client · 1 Oct, 7:00
Your agencyCompetitive briefing · September
Your client climbs two places to finish 2nd of 5 on median engagement.
What moved
- 1Competitor A has not posted on LinkedIn for 6 weeks.
- 2Competitor B received 11 reviews, against 4 a month as a rule.
Your choices, followed up
August briefing
To decide this month
2.1 posts a week, against 3.8 for the market.
Post more often, or leave it as it is?
ActHoldNot for us
Open the briefingFull dossier (PDF) →
- Link with no account
- optional password
- PDF with your logo
All your clients, one account
The list of your clients: their next briefing, the last one, whether they opened it and what they answered. One click to step into a client’s workspace.
A prospect is added like a client: their audit is ready before the meeting.
| Client | Next briefing | Last briefing | Opened | Decisions answered | Open |
|---|---|---|---|---|---|
| Client AEvery Monday | Next briefingMon 29 Sep | Last briefingMon 22 Sep | Opened3 times | Decisions answered2 of 2 | Open → |
| Client BEvery Monday | Next briefingMon 29 Sep | Last briefingMon 22 Sep | OpenedOnce | Decisions answered1 of 2 | Open → |
| Client CEvery month | Next briefing1 Oct | Last briefingAugust | OpenedNot yet | Decisions answered0 of 3 | Open → |
Getting started
Today
Request an agency account
One message is enough: the account is opened for you, and you add your logo.
Within minutes
Add your clients
For each, its website and its competitors’. Social accounts are found, and the first readings arrive.
Every Monday
Briefings go out under your name
Your clients get them by email, and answer their decisions in one click. You see whether they opened them, and what they answered.
The Agency plan
Each client is followed at Pro or Business level: posts, stories, briefings and full dossiers, SWOT and decisions, under one subscription.
Each client project has its own plan, at 10% off the public price, and 15% off for all of them from 10 projects. 3 client projects are billed at least, which comes to €78.30 a month excl. VAT, and your agency’s own project is included.
The agency account is opened with you, after a conversation.
Agency
For agencies and consultants who report to their clients
- A plan per client project, Pro or Business, at 10% off: €26.10 or €89.10 a month, excl. VAT
- 3 client projects billed at least; from 10, 15% off all of them
- Your agency’s own project included: Pro, then Business from 10 client projects
- Your logo and name on every briefing and every full dossier (PDF) your clients receive
- A 14-day trial covering 3 client projects, no credit card
Questions
What agencies ask before they start.
A question not listed here? Ask it
Which networks and platforms are covered?
LinkedIn and Instagram: posts, followers, and for Instagram, stories and highlights. Facebook and Instagram ads: offers pushed, towns targeted, campaigns started and stopped. Google, Tripadvisor and Trustpilot reviews, and Google listings. Facebook and TikTok posts are not collected.
Are stories included in the trial?
No. Stories are collected for subscribed teams, not during the 14-day free trial. Posts are collected from the first day of the trial.
Does my client need an account?
No. They get their briefing by email and answer its decisions in one click. The full dossier opens through a share link, with a password if you want one, or as a PDF.
Is the app itself under my name?
No: your logo and name replace ours on the briefings and full dossiers your clients receive. The app itself stays Market Sonar.
Can I try it on a single client?
Yes. Create a team for that client and use the 14-day free trial, with every feature of the Pro plan. The agency account can be requested afterwards.
Does the briefing prove the effect of my work?
It measures it without proving it: it compares the measure before and after a decision, and places it against the market. The cause is yours to judge.
Add competitive intelligence to what you sell.
14 days of Pro, briefing included, no credit card. After that, Free keeps your offers, website watching and a light briefing, for 3 competitors.