For small businesses and shops
Big-company competitive intelligence, on a small-business budget.
You put time and money into your marketing, and you read your reviews. But do you know what your competitors are doing, what people say about them, and whether your efforts work better than theirs?
14 days of Pro, briefing included, no credit card. After that, Free keeps your offers, website watching and a light briefing, for 3 competitors.
Same rating as competitor B, but half as many reviews as competitor A.
| # | Google rating | Reviews this month |
|---|---|---|
Competitor A | +14 | |
You | +6 | |
Competitor B | +9 | |
Competitor C | +3 | |
Competitor D | +2 |
The unanswered questions
And them?
You follow your accounts and your reviews. Your competitors’ you see when you think of it, and rarely all of them.
Working better?
Is 200 interactions a post good? There is no telling without the figures of those after the same customers.
Their reviews?
Customers compare ratings before they come. What people praise elsewhere, and not at yours, is there in their reviews.
What your competitors do, and what people say about them
Their Instagram and LinkedIn posts, stories included, and their Google, Tripadvisor and Trustpilot reviews, collected every day. And the offers they push in Facebook and Instagram ads.
What moves shows up dated, in one line: an offer pushed in stories, a rating that slips, a posting rhythm that changes, a new business opening near you.
- 24 SepStory
Competitor A Pushed a 15% offer in stories, three days running.
- 22 SepReview
Competitor B Its Google rating slips from 4.6 to 4.4; “waiting time” keeps coming up in recent reviews.
- 19 SepNew
A new business of the same kind opened 400 m from you.
- 15 SepInstagram
Competitor C Now posts four times a week, against twice in August.
Is your marketing working better than theirs?
A standings table on each network: median engagement per post, rhythm, followers gained over the period. You see whether your posts do better than your competitors’, not just better than last month.
Each post is also measured against its own account’s usual post: the formats and topics that work in your market stand out.
| # | Median engagement per post | Posts / wk |
|---|---|---|
| 1Competitor A | 212 | 3.2 |
| 2You | 188 | 1.5 |
| 3Competitor C | 156 | 4.1 |
| 4Competitor B | 97 | 2.4 |
| 5Competitor D | 41 | 0.8 |
Your reviews against theirs
Your rating, number of reviews and their pace, against your competitors’. What customers praise at theirs and never at yours, the complaints only you get, and how many reviews each one answers.
For an unanswered review, a reply is drafted for you, in the review’s language. You read it, copy it, and post it on Google.
Your Google listing is compared with theirs: hours, category, attributes, website, phone. You are told if someone edits it.
A rating is only compared with ratings on the same platform, and never ranked on fewer than five reviews.
- RepliesYou answer 1 review in 3; competitor A answers 9 in 10, within two days.
- Praised elsewhereThe welcome comes up in one review in four at competitor A; rarely at yours.
- Google listingNo Sunday hours, when 3 of 4 competitors show them.
“Lovely welcome, but a 20-minute wait on a Saturday lunchtime.”
Suggested reply
Thank you for your feedback and your kind words about the welcome. Saturday lunchtime is our busiest slot: we are adding staff to it from this month. We hope to see you again soon.
More reviews, and better ones, with your review card
A business-card-sized card, with your logo and colours. Its QR code opens your business’s Google review form directly.
On the back, a line tells customers why five stars and not four: for Google, four stars already pull a rating down.
Download it as a PDF, one card or an A4 sheet of ten, and print it wherever you like, PrintOClock for example. Scans are counted every week.
Enjoyed it?
Tell us
in five stars
Scan this code,
then “Write a review”.
Why five, and not four?
Five stars lift our rating. Four pull it down: for Google, that is already a complaint.
Scans a week
19 scans, 6 new reviews
Without spending time on it
An alert when something moves
A new business opening near you, your rating slipping, a competitor overtaking you, a new complaint recurring in your reviews.
A briefing every morning
Only on days something moved at your competitors, in a few lines. And an immediate alert when it can’t wait.
A briefing every Monday
Where you stand against your competitors, what moved, and the decisions it puts to you, which you answer in one click.
Getting started
At sign-up
Give your website and your Google listing
Your social accounts are found from your website; your listing, you find by its name.
Right after
Name your competitors
Up to 5 on the Pro plan. New ones opening near you are flagged afterwards.
Within minutes
The first readings arrive
Everyone’s followers and posts: the board fills in while you finish signing up.
What it costs
All plansFree
€0
Website watch for 3 competitors: you know when one of their pages changes.
Pro
€29a month, excl. VAT
5 competitors, 3 locations. Reviews, social media, review card, alerts, and the briefing every Monday.
Business
€99a month, excl. VAT
20 competitors, 10 locations. Everything in Pro.
What is one customer worth to you?
€29a month excl. VAT, the Pro plan. Compare it with what one customer brings you.
If it helps you win or keep one or two customers a month, it has paid for itself.
Questions
What people ask before they start.
A question not listed here? Ask it
What does the free plan include?
Website watch for 3 competitors, the number of new businesses near you, and a light briefing: what moved, where you stand. Reviews, social media, the review card, market alerts, your decisions and the full dossier need the Pro plan, which the 14-day free trial includes.
How do I print my review card?
Download the PDF, one card or an A4 sheet of ten with crop marks, and send it to the printer of your choice, PrintOClock for example, or print it yourself.
Can I reply to reviews from Market Sonar?
A reply is drafted for each unanswered review. You read it, copy it, and post it yourself on Google: nothing is posted for you.
Am I told about a bad review?
You are told when your rating slips, when a competitor overtakes you, or when a new complaint recurs in your reviews. Every review can also be read in the app.
I have several locations
3 on the Pro plan, 10 on Business. Each has its own review card, Google listing comparison and neighbourhood watch.
Which networks and platforms are covered?
Instagram, stories included, and LinkedIn; Google, Tripadvisor and Trustpilot reviews, and Google listings. Your competitors’ Facebook and Instagram ads: offers pushed, towns targeted, campaigns stopped. Facebook and TikTok posts are not collected.
See where you stand against them, this week.
14 days of Pro, briefing included, no credit card. After that, Free keeps your offers, website watching and a light briefing, for 3 competitors.