“Your competitor quoted €15k for the same project.”
A managing partner at a digital agency, projects from €5k to €50k, keeps losing deals to cheaper quotes and needs to explain the difference.
A realistic scenario, not a customer story. Competitive intelligence for your clients · All use cases
The situation
There is no structured comparison to show why €25k buys a different scope, seniority and deliverables. Every proposal rebuilds the argument from scratch, from what the team remembers of the competitors' websites.
The sources switched on
- Website
- The six competing agencies' services pages, case studies and blogs, with screenshots compared version to version.
- Social
- Their LinkedIn accounts.
- Reviews & listings
- Their Trustpilot reviews.
- Offers
- Left off: most competitors quote per project and publish no price list.
What the briefing surfaced
Full dossier, May · ordered by Trustpilot ratingMay briefing · your decisions
Pixel & Pine launches an entry package at €9,500, without a project manager. Your packages stay above the market median.
Hold this gap, or close it?
ActHoldNot for us
| Pos | Movement since the last briefing | Business | |||
|---|---|---|---|---|---|
| 1 | 1Up 1 place | Studio BriskRating 4.8Engagement 1.1k | |||
| |||||
| 2 | 1Up 1 place | Your agencyYouRating 4.7Engagement 320 | |||
| |||||
| 3 | 2Down 2 places | Pixel & PineRating 4.3Engagement 740 | |||
| |||||
| 4 | Same place | Agence OndeRating 4.0Engagement 150 | |||
| |||||
Example: invented businesses and figures. Two dated website changes explain most of the quotes the agency lost in May.
Where it was worked: each competitor's page
The Website tab on each competitor's page keeps every version of its services pages, so the cut in revision rounds is dated and can be quoted.
Pixel & Pine's new entry package shows what €9,500 buys there: no project manager. Set side by side, the packages explain the quotes.
You Project manager included | 5 rounds |
Studio Brisk was 5 | 3 rounds |
Agence Onde | 3 rounds |
Pixel & Pine Entry package | 2 rounds |
Example: invented packages.
The decision
A one-page “why our pricing” sheet goes into every proposal above €20k: a dedicated project manager, five revision rounds and three months of support, against the market's dated changes.
The next briefing shows whether Studio Brisk's cut starts to show in its reviews.
Your market, in a two-minute briefing.
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