A four-site clinic group losing ground on Google.
The owner of four physiotherapy clinics in one city sees new patients arrive less often. Two newer clinics nearby have overtaken them on Google.
A realistic scenario, not a customer story. What Market Sonar does for a small business · All use cases
The situation
The group's reviews are spread over four Google listings, and nobody reads them together. Competitors' ratings are checked by hand, when someone remembers, and there is no record of who answers their reviews, or how fast.
The sources switched on
- Reviews & listings
- Every location of each competitor, and the group's own four, with their Google reviews, collected every day.
- Social
- The competitors' Instagram accounts.
- Offers and Website
- Left off: in this market, prices are not published online and the websites rarely change.
What the briefing surfaced
Full dossier, August · ordered by Google ratingAugust briefing · your decisions
You answered 2 of your 11 new reviews (18%), against 100% and 67% at the two clinics ahead of you.
Answer more reviews, or leave it as it is?
ActHoldNot for us
| Pos | Movement since the last briefing | Business | Rating | |
|---|---|---|---|---|
| 1 | 2Up 2 places | Kiné Rive Gauche | 4.996 reviews | |
| ||||
| 2 | Same place | Centre Axis | 4.7214 reviews | |
| ||||
| 3 | 2Down 2 places | Your clinicsYou | 4.4388 reviews, 4 locations | |
| ||||
| 4 | Same place | Studio Mouvement | 4.3140 reviews | |
No change observed. | ||||
Replies to reviews
| Business | Reply rate | Median delay |
|---|---|---|
Kiné Rive Gauche | 100% | 1 d |
Centre Axis | 67% | 3 d |
Your clinics | 18% | 9 d |
Studio Mouvement | 0% | − |
Example: invented businesses and figures. Both clinics that overtook the group answer every review, within days.
Where it was worked: Reviews & listings
The guide puts every location on one map with its rating, the group's and the competitors'. The reviews tab reads what customers say about each business.
At the lowest-rated location, waiting time and booking by phone come up most. At the two clinics ahead, reviews mention online booking and replies from the practitioner.
| Chartrons 132 reviews | 4.1 |
| Bastide 71 reviews | 4.3 |
| Saint-Michel 81 reviews | 4.5 |
| Caudéran 104 reviews | 4.6 |
Example: the group's own locations, invented figures.
The decision
Answer every review within two days, starting with Chartrons, and add online booking there first.
Each briefing says whether the gap to the two clinics ahead closes, and the full dossier's form guide shows it location by location.
Your market, in a two-minute briefing.
14 days free. No credit card. All use cases